Guest editorial

JOURNAL ARTICLE published 8 February 2016 in International Marketing Review

Authors: John Ford | Vicky Crittenden

Marketing across Cultures (3rd edition)

JOURNAL ARTICLE published 1 February 2002 in International Marketing Review

Sales Training Practices: A Cross‐national Comparison

JOURNAL ARTICLE published 1 January 1993 in International Marketing Review

Authors: Robert C. Erffmeyer | Jamal A. Al‐Khatib | Mohammed I. Al‐Habib | Joseph F. Hair

Hybrid market offering in the medical technology sector and the role of network configuration: an exploratory assessment in both developed and emerging markets

JOURNAL ARTICLE published 4 December 2023 in International Marketing Review

Authors: Huda Khan | Ahmad Arslan | Lauri Haapanen | Peter Rodgers | Shlomo Yedidia Tarba

The Internationalization Process of Franchise Systems: A Conceptual Model

JOURNAL ARTICLE published 1 May 1992 in International Marketing Review

Authors: Sevgin Eroglu

International business versus international marketing

JOURNAL ARTICLE published 1 February 2002 in International Marketing Review

Authors: Peter Buckley

Level of analysis in export performance research

JOURNAL ARTICLE published 17 February 2012 in International Marketing Review

Authors: João S. Oliveira | John W. Cadogan | Anne Souchon

Global vs international involvement‐based segmentation

JOURNAL ARTICLE published 1 August 2002 in International Marketing Review

Authors: J‐M. Aurifeille | P.G. Quester | L. Lockshin | T. Spawton

Searching for a new perspective on institutional voids, networks and the internationalisation of SMEs in emerging economies: a systematic literature review

JOURNAL ARTICLE published 7 September 2021 in International Marketing Review

Authors: Ofer Dekel-Dachs | Marta Najda-Janoszka | Peter Stokes | Amon Simba | Shlomo Tarba

Foreign expansion strategy and performance

JOURNAL ARTICLE published 1 August 2002 in International Marketing Review

Authors: Francisco José Mas‐Ruiz | Juan Luis Nicolau‐Gonzálbez | Felipe Ruiz‐Moreno

Institutional and transaction cost determinants of Turkish MNEs' location choice

JOURNAL ARTICLE published 1 June 2010 in International Marketing Review

Authors: Mehmet Demirbag | Ekrem Tatoglu | Keith W. Glaister

Strategic Responses of Multinationals to Competition from Developing‐Country Cottage Firms

JOURNAL ARTICLE published 1 March 1990 in International Marketing Review

Authors: Sushil Vachani

Winning Strategies for the New Latin Markets

JOURNAL ARTICLE published 1 December 2004 in International Marketing Review

How long does it take for papers to get a first decision at IMR?

JOURNAL ARTICLE published 30 October 2009 in International Marketing Review

Authors: John W. Cadogan

A cross-nationally validated decision-making model of environmental coaction

JOURNAL ARTICLE published 11 May 2015 in International Marketing Review

Authors: Joshua D. Newton | Fiona J. Newton | Thomas Salzberger | Michael T. Ewing

Editors: Dr Nina Michaelidou, Professor Nina Re

Assessing the contribution of leading mainstream marketing journals to the international marketing discipline

JOURNAL ARTICLE published 14 September 2010 in International Marketing Review

Authors: Leonidas C. Leonidou | Bradley R. Barnes | Stavroula Spyropoulou | Constantine S. Katsikeas

Aligning strategic orientation with local market conditions

JOURNAL ARTICLE published 13 July 2012 in International Marketing Review

Authors: David A. Griffith | Timothy Kiessling | Marina Dabic

Intermediary resources and export venture performance under different export channel structures

JOURNAL ARTICLE published 20 May 2021 in International Marketing Review

Authors: Ryuta Ishii

Effects of Individual and Product‐specific Variables on Utilising Country of Origin as a Product Quality Cue

JOURNAL ARTICLE published 1 June 1989 in International Marketing Review

Authors: Sevgin A. Eroglu | Karen A. Machleit

Editorial

JOURNAL ARTICLE published 24 May 2013 in International Marketing Review

Authors: John W. Cadogan